Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga have announced the extension of their global partnership with Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors.
The extension deal continues to the end of the 2031-2032 season. As per Sportradar's statement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans worldwide.
According to the terms of the partnership, Sportradar receives the rights to:
Sublicence video content from Germany's top two divisions to its global network of sportsbook clients;
Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL's esports offering;
Expand the product and enhance the scope of Sportradar's Virtual Sports Bundesliga;
Further combat match-fixing, including education and prevention services, in addition to the existing bet monitoring through Sportradar's Universal Fraud Detection System (UFDS).
