When asked how the Premier League can continue to boost its popularity in the United States of America, Chelsea's co-controlling owner referenced Cole Palmer.
“You have to make it relevant to them (young people),” Boehly told Sportico.
“I think that the sport is becoming more and more relevant. The window that they have on the East Coast in particular Saturday morning and Sunday morning — where there’s nothing really that competes with other sports — really gives it a great opportunity to reach.
“The fan fests that the Premier League do from city to city, you see them, it only builds momentum. Hopefully, Cole Palmer will become a household name (here) soon. He’s been a phenomenon for us and so we’re thinking hard about how we continue to expand our brand in the United States. That’s ultimately a priority as well," Boehly said.
Palmer has indeed been a revelation at Chelsea this season with 24 goals and 13 assists in 43 games for the Blues.
Without Palmer, Chelsea could probably be 15th or lower in the Premier League but the Blues are currently 7th in the league and could be playing European football next season.
